Design Practice
Alex Dyson
Showing posts with label OUGD503 - Studio Brief 1. Show all posts
Showing posts with label OUGD503 - Studio Brief 1. Show all posts
OUGD503 - Studio Brief 1 - Individual Practice - Trappedaudio Logo
I was approached by Jack, the founder of an upcoming music events company based in Manchester as he was in need of an identity for his soon to be company. I knew this was going to be a heavy challenge as he was not yet a professional and therefore didn't word things very well which made it difficult to understand what he was actually after.
Example:
"i dont want it too look like that I'm just trying to give you an example ill look for something else to try show you what i mean i dont want to be branded like them i just feel that the way they have down it is something to look at and i feel its quite powerful but ill find something to show you what i mean mate"
However, I accepted, took a deposit and got to work.
This was the first outcome I came out with, To then be told that Trapped Audio was actually one word, Trappedaudio and he didn't like the symbolism.
That being said changed the direction and I tried to 'trap' the words between two lines to make a relevant visual theme.
He then said it looked too plain and asked for one of the letters to be screwed up a bit and split the word in half (making two words?).
He didn't like it being split but he liked the warped O, he asked for the T to also be screwed up.
Then he changed his mind again and wanted the split.
And then realised he wanted it at the same level.
Even though I advised against it, he wanted a sound wave underlining the logo.
He absolutely loved it, which I am glad about, but in a sense I didn't design it, I just followed badly read instructions until coming to a final outcome.
For the Facebook cover photo for his social networking, he said he wanted a random object along with the logo and 'coming soon'. I asked if a hamster cage would be a good idea as it went with the trapped theme and he said to go for it.
I halftoned an image of a hamster cage and placed in in a banner and then he decided he didn't like the sound wave underline.
Once I had changed that back, he told me that a mousetrap would be better than a hamster cage.
He finally liked it so I got the file ready to send along with the logo.
Once he made the final payment for the files I sent them over to him
I will be honest and say I didn't enjoy this brief at all, it seemed like simple logo design for a music based company but it just turned into me wasting a lot of time because of him changing his mind or deciding to do something else. I have definitely learned that communication is an absolutely massive part of each brief and if what is wanted can't be communicated, it's just a guessing game until it is right.
OUGD503 - Studio Brief 1 - Individual Practice - Logan Pictures Logo
An old friend from primary school got in touch and told me that she really loves my work and has been showing her boyfriend on a regular basis, she then went further to explain that he is a videographer and producer and is in need of an identity. She asked for an email address for him to contact me on and it was left at that.
I got an email the next day from the man himself.
A part of me died when I read the wolverine references and tried to think of a professional, yet constructive reply to warn him away from the already thought out concept.
From here on it was nothing but positivity between us with constructive and friendly development to increase my knowledge in what he was wanting and expecting from my skill set.
The company name was narrowed down to Logan Pictures, the style he was wanting was professional, edgy and of a calligraphic background like an example I sent him:
The deposit was sent and we agreed for me to work on the outcomes until I was confident with it and then send him the update.
The first thing I did with the money he gave me was order some calligraphy markers online, this gave me the chance to play with something I wasn't very confident with so would hopefully increase my understanding and practice with hand lettering.
After a few piles of screwed up paper I came to an idea I quite liked. I then developed it on one sheet with the shape, then the sort of outline I'd be wanting to achieve, then with pencil shading to make sure it looked good and then I went for it.
I was really happy with the outcome so took a photo of it and then processed it digitally until it was a corrected vector, still with slight imperfections to keep the hand rendered style.
I then texturised it and added some grain to make it look worn down and used out. This was an element he particularly liked about some previous design work I have already completed. I sent him the outcomes and he was really really happy with it.
I created a colour copy (involving yellow in reference to wolverine's costume to make the client happy), which he loved. And finally I put it on a blurred out photo I had taken a while ago to show him what it would look like in the opening credits of a video.
I got an email the next day from the man himself.
A part of me died when I read the wolverine references and tried to think of a professional, yet constructive reply to warn him away from the already thought out concept.
From here on it was nothing but positivity between us with constructive and friendly development to increase my knowledge in what he was wanting and expecting from my skill set.
The company name was narrowed down to Logan Pictures, the style he was wanting was professional, edgy and of a calligraphic background like an example I sent him:
The deposit was sent and we agreed for me to work on the outcomes until I was confident with it and then send him the update.
The first thing I did with the money he gave me was order some calligraphy markers online, this gave me the chance to play with something I wasn't very confident with so would hopefully increase my understanding and practice with hand lettering.
After a few piles of screwed up paper I came to an idea I quite liked. I then developed it on one sheet with the shape, then the sort of outline I'd be wanting to achieve, then with pencil shading to make sure it looked good and then I went for it.
I was really happy with the outcome so took a photo of it and then processed it digitally until it was a corrected vector, still with slight imperfections to keep the hand rendered style.
I created a colour copy (involving yellow in reference to wolverine's costume to make the client happy), which he loved. And finally I put it on a blurred out photo I had taken a while ago to show him what it would look like in the opening credits of a video.
OUGD503 - Studio Brief 1 - Individual Practice - E:vence Logo
Someone I knew from my spanish class in college got in contact with me asking for identity design for a new project he and several others were working on.
The project was described to me as:
E:vence is a fully customizable, paperless, flyering system developed for music lovers and events promoters alike. Packed full of features it will cost events promoters a fraction of the price of conventional flyers to have the same target reach without having a negative affect on the environment. With easily reachable figures of 40,000 students in Manchester alone, E:vence promises to be the buzz app everyone is talking about in 2015.
I was quite interested by the concept and ask more on the matter to find that the target audience were 18-24 year olds and predominantly students in city environments. The only style guides he said was he wanted it to be purple but was flexible with what tone/shade.
I got to work and produced a series of three quick identity bases to see what direction we were going in. I told him these were the ones but was fully aware there would be alterations and such, this was my way of quickly getting to the point better.
I chose a darker shade of purple to work with an energising feel and be consistent across both print and web. These can be used in any tint.
Once I sent him the PDF, he was really really happy and said he loved the first option but would make some small amendments. He told me that he'd be in touch after discussing it with his partners.
The conclusion ended on exactly what he has said before. He asked if he could see what it looked like with the E in a speech bubble or a circle, he said it was more app like.
This ended up being exactly what they wanted and needed and told me it was done. I prepared the files for print and web, accepted payment and sent over the files.
I personally wasn't very keen on the outcome at all however it was very directional and they were very confident with what the liked and wanted, and for delivering that, I am happy.
The project was described to me as:
E:vence is a fully customizable, paperless, flyering system developed for music lovers and events promoters alike. Packed full of features it will cost events promoters a fraction of the price of conventional flyers to have the same target reach without having a negative affect on the environment. With easily reachable figures of 40,000 students in Manchester alone, E:vence promises to be the buzz app everyone is talking about in 2015.
I was quite interested by the concept and ask more on the matter to find that the target audience were 18-24 year olds and predominantly students in city environments. The only style guides he said was he wanted it to be purple but was flexible with what tone/shade.
I got to work and produced a series of three quick identity bases to see what direction we were going in. I told him these were the ones but was fully aware there would be alterations and such, this was my way of quickly getting to the point better.
I chose a darker shade of purple to work with an energising feel and be consistent across both print and web. These can be used in any tint.
Once I sent him the PDF, he was really really happy and said he loved the first option but would make some small amendments. He told me that he'd be in touch after discussing it with his partners.
The conclusion ended on exactly what he has said before. He asked if he could see what it looked like with the E in a speech bubble or a circle, he said it was more app like.
We both agreed that the speech bubble looked tacky as hell but there still wasn't something quite right, I put it down to the fact that the E was so straight and angular that the contrast was too much in such a round shape, I suggested trying a lowercase e as it is a much more rounded form.
This ended up being exactly what they wanted and needed and told me it was done. I prepared the files for print and web, accepted payment and sent over the files.
I personally wasn't very keen on the outcome at all however it was very directional and they were very confident with what the liked and wanted, and for delivering that, I am happy.
OUGD503 - Studio Brief 1 - Individual Practice - Nicole Jopek Photography
Nicole Jopek got in touch with me in need of a professional business card to help her create professional contacts and give the right impression to potential clients.
After a long discussion of her needs and wants and also figuring out that the client was going to be in a sense "fussy" over what she wanted made me see this as a good challenge for my creative practice to produce a body of work which excelled myself as well as representing the client perfectly.
Nicole studied graphic design at A-levels and in turn made her own logo:
Having this as her logo for so long made her very attached to it and when I asked her consideration for a developed logo and identity before she goes into the professional working world it took some persuading but after a couple of weeks she decided to take me up on the offer.
I worked at modifying a free typeface I found called CoCo, this typeface is very elegant and fashion orientated where it consists of curves and heavy stems.
Condensing the typeface to make it appear taller helped exaggerate the stems. I also created a capital N from it and sent it over but she said it wasn't her. Upon reflection I agreed and went back to the drawing board.
After researching into fashion and typography's connection, I discovered that Bodoni orientated typefaces are a direct link to each other in our perception. After looking at the licenses and their fees I decided to design my own.
As they all look so similar I wanted some kind of character thrown in without sparing any elegance in the letter-forms.
To do this, I followed a circular curve rule with huge contrasts between the thickest and thinnest parts of the letters. This with the removal of the N's stem created a beautiful typeface which I felt far more confident with presenting to the client.
Nicole fell in love with it instantly, which of course made me really happy as I had spent a few hours making sure each letterform was perfect.
Now I had a logo to work with, I needed to develop branding typefaces for my client to use with her work.
Bodoni would continue to be the grouping throughout so I decided on Bodoni FLF Regular & Medium Italic.
Having a typeface in place allowed me to create an alternative logo for when a landscape format or smallest size was not small enough. This was purely the N and J pushed together with the name below it.
To keep a balance and consistency in type and branding I will need to develop a series of branding guidelines to follow throughout all mediums:
The logo must have a minimum of a 10mm border at all times, no content can fall within this border.
The logo must be in black or white, whichever is more legible upon the background, the colour must not change. Tints are permitted with the logo however nothing below 60%.
The logo must never be changed or modified in any way.
When used in print the logo can not go any lower than a minimum of 34mm in width. This rule is in respect to the detail of the lettering and will not be effective at any lower size. There is no maximum size.
If the issue arises where the logo is too big to fit in the needed space, use the smaller alternative logo which can be used at a minimum of 16mm in width.
Titles must be in uppercase Bodoni FLF Regular, unless on the same line as body copy, in which case titles must be in Small Caps Bodoni FLF Regular. Point size must remain one point size above all subtitles and two point sizes above the body copy.
Subtitles must be in titlecase Bodoni FLF Medium Italic one point size below the title and one point size above the body copy.
Body copy must be in lowercase one point size below the subtitle / two point sizes below the title.
Typography can not go below 7pt, this will keep all related content legible.
Instead of the word 'and' an ampersand '&' must always be used.
No other colour can be used apart from black or white, this is determined by legibility and readability upon the background, if either are appropriate then the user may choose.
All typographic layout must remain aligned centre or if not appropriate, aligned left in the centre of the medium.
Now I have created some guidelines for legibility and consistency, I can follow these rules when designing the business cards and if needed, other collateral too.
Following the branding guidelines that were now in place, everything had to be aligned centrally as well as consistent with the typographic rules that were set.
The client's response was very positive and allowed us to discuss the production methods. Wanting a very high end quality of production for her cards, I discussed letterpress printing with her. After showing her a few examples she was very impressed and said it would be perfect for her.
I came up with the idea to have one side black and the other white, the black side to have the logo in glossy black foil and then on the white side have contact details in black ink. The stock would be duplex 700gsm colorplan. To help her understand what it would look like, I mocked it up with photoshop using embossing and gradient options to show shine.
Nicole loved what she saw and asked for a quotation on how much it would cost. I got in touch with a few printers but only two replied. The cheapest came to £305.40 for 100 or £367.80 for 250.
I placed an order for 250 business cards once Nicole had sent me the money for the work I completed for her and the cost of the print.
These arrived after the module deadline so I don't expect to be graded on them but just in case my work hadn't been seen yet I decided to upload pictures of them.
After a long discussion of her needs and wants and also figuring out that the client was going to be in a sense "fussy" over what she wanted made me see this as a good challenge for my creative practice to produce a body of work which excelled myself as well as representing the client perfectly.
Nicole studied graphic design at A-levels and in turn made her own logo:
Having this as her logo for so long made her very attached to it and when I asked her consideration for a developed logo and identity before she goes into the professional working world it took some persuading but after a couple of weeks she decided to take me up on the offer.
I worked at modifying a free typeface I found called CoCo, this typeface is very elegant and fashion orientated where it consists of curves and heavy stems.
Condensing the typeface to make it appear taller helped exaggerate the stems. I also created a capital N from it and sent it over but she said it wasn't her. Upon reflection I agreed and went back to the drawing board.
After researching into fashion and typography's connection, I discovered that Bodoni orientated typefaces are a direct link to each other in our perception. After looking at the licenses and their fees I decided to design my own.
As they all look so similar I wanted some kind of character thrown in without sparing any elegance in the letter-forms.
To do this, I followed a circular curve rule with huge contrasts between the thickest and thinnest parts of the letters. This with the removal of the N's stem created a beautiful typeface which I felt far more confident with presenting to the client.
Nicole fell in love with it instantly, which of course made me really happy as I had spent a few hours making sure each letterform was perfect.
Now I had a logo to work with, I needed to develop branding typefaces for my client to use with her work.
Bodoni would continue to be the grouping throughout so I decided on Bodoni FLF Regular & Medium Italic.
Having a typeface in place allowed me to create an alternative logo for when a landscape format or smallest size was not small enough. This was purely the N and J pushed together with the name below it.
To keep a balance and consistency in type and branding I will need to develop a series of branding guidelines to follow throughout all mediums:
The logo must have a minimum of a 10mm border at all times, no content can fall within this border.
The logo must be in black or white, whichever is more legible upon the background, the colour must not change. Tints are permitted with the logo however nothing below 60%.
The logo must never be changed or modified in any way.
When used in print the logo can not go any lower than a minimum of 34mm in width. This rule is in respect to the detail of the lettering and will not be effective at any lower size. There is no maximum size.
If the issue arises where the logo is too big to fit in the needed space, use the smaller alternative logo which can be used at a minimum of 16mm in width.
Titles must be in uppercase Bodoni FLF Regular, unless on the same line as body copy, in which case titles must be in Small Caps Bodoni FLF Regular. Point size must remain one point size above all subtitles and two point sizes above the body copy.
Subtitles must be in titlecase Bodoni FLF Medium Italic one point size below the title and one point size above the body copy.
Body copy must be in lowercase one point size below the subtitle / two point sizes below the title.
Typography can not go below 7pt, this will keep all related content legible.
Instead of the word 'and' an ampersand '&' must always be used.
No other colour can be used apart from black or white, this is determined by legibility and readability upon the background, if either are appropriate then the user may choose.
All typographic layout must remain aligned centre or if not appropriate, aligned left in the centre of the medium.
Now I have created some guidelines for legibility and consistency, I can follow these rules when designing the business cards and if needed, other collateral too.
Following the branding guidelines that were now in place, everything had to be aligned centrally as well as consistent with the typographic rules that were set.
The client's response was very positive and allowed us to discuss the production methods. Wanting a very high end quality of production for her cards, I discussed letterpress printing with her. After showing her a few examples she was very impressed and said it would be perfect for her.
I came up with the idea to have one side black and the other white, the black side to have the logo in glossy black foil and then on the white side have contact details in black ink. The stock would be duplex 700gsm colorplan. To help her understand what it would look like, I mocked it up with photoshop using embossing and gradient options to show shine.
Nicole loved what she saw and asked for a quotation on how much it would cost. I got in touch with a few printers but only two replied. The cheapest came to £305.40 for 100 or £367.80 for 250.
I placed an order for 250 business cards once Nicole had sent me the money for the work I completed for her and the cost of the print.
These arrived after the module deadline so I don't expect to be graded on them but just in case my work hadn't been seen yet I decided to upload pictures of them.
OUGD503 - Studio Brief 1 - Uber Crit
We had our uber crit which covered all of the work we have completed for this module. First it was concentrated on the collaborative project me and Joe have been working on - Domino's and then moved onto the other work I have completed.
The people that sat down and saw our Domino's work said:
All positive a part from someones comment about the user interface, which we have tester ourselves and is fine so we agreed to ignore that one haha.
Next we got feedback on our personal work, my sheets said:
Overall I was very happy with the feedback I received. I will continue to amend and carry on with what is going well and if not, push further!
The people that sat down and saw our Domino's work said:
All positive a part from someones comment about the user interface, which we have tester ourselves and is fine so we agreed to ignore that one haha.
Next we got feedback on our personal work, my sheets said:
Overall I was very happy with the feedback I received. I will continue to amend and carry on with what is going well and if not, push further!
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