From this brain-storm of different products, I narrowed down to the following. This can be adjusted if needed in consideration to the mandatory requirements.
Can be produced:
Large scale posters (2), Booklet (3 spreads), Letterhead, Envelope, Poster tube, Plate, Pint glass, Wine glass, Mug, Menu.
Can be mocked-up:
Website, App/Mobile site, T-shirts, Take-away coffee cup, Beer Bottle, Exhibition space/Building.
Large scale posters:
I needed a large scale fly-poster to promote whichever exhibition was running so people roaming the city would see it. I decided two would be good to provide a better understanding of how it would differ with varying exhibitions on different typefaces.
I began with just using InDesign to working through it but wasn't keen on my outcome.
For this reason I went back to basics and sketched out some ideas to start.
The aligned but inconsistent quote works as the focal point for each poster as it is legible but illegible enough to cause curiosity to the audience to read it and engage with it. Each poster working with the typeface it is about provides a relevance as well as consistency with layout and format creating a balance to tie it together.
In regards to the colour-scheme of the posters, I wanted it to be a focal-point in a busy atmosphere, easy to read, and say everything it needs to clearly. For this reason I chose a black background with light grey quoting and dividers with a pure white header and footer for legibility at a distance.
Letterhead:
For the letterhead I wanted it to be formal and well proportioned with grids but at the same time, not generic. I positioned the logo aligned to the left of the body copy of the letter and displayed the type-based logo above. This would be printed on an antique laid stock providing a professional and formal finish for the high-end museum.
Booklet:
The booklet would be a monthly issue concerning the museum's current exhibitions, visiting talks and other news concerning the museum, shop and cafe/restaurant/bar. I had to create three spreads for the booklet so I designed the contents spread, a spread discussing the exhibition space and finally an interview page for the visiting typographer who would be doing talks that month for the establishment.
Probably as simple as design gets, the poster tube is more of a protection casing for any prints/posters bought inside the shop but these should be branded with as much effort. These could also be used to ship out prints/posters if bought online. To present the branding on this I designed a sticker to go on the cardboard tube:
Envelope:
If I have enough time in production I would like to create my own envelope to accompany the letterhead. This would be made from brown kraft paper with spot varnished insides and the logo printed in the bottom right hand side of the envelope.
Sadly I didn't have enough time to finish the envelope.
Dining-ware:
For all of the dining-ware I would be physically branding I will use vinyl stickers for a realistic approach.
I bought a plate, wine glass, pint glass and a mug from Wilkinson's and sized up where I wanted to put the artwork and in what size.
Plate - 7 x 4.6 cm vinyl
Wine glass - 4 x 2.6 cm vinyl
Pint glass - 4 x 2.6 cm vinyl
Mug - 4 x 2.6 cm vinyl
Later on in production I found that the artwork was far too detailed to be cut by the machine and instead of cutting it out, it shredded the vinyl up.
This turned out to be so small that when peeled off, the vinyl wouldn't stay in one piece or would warp too much. In my next print slot I had booked I would attempt it larger.
This helped a lot when re-cutting the vinyl where it wasn't properly cut. After I applied it to the products, i blasted it with a hair dryer to soften the glue behind it and let it set properly.
Take-away Coffee Cup:
Like every polystyrene cup, I needed to have a warning sign on it displaying that it was hot, but other than that I wanted to get the branding across so people could recognise it as from the museum cafe as a form of promotion.
T-shirt Label:
The t-shirt label had to include all of the washing guidelines as well as the legal description of where it was made. This was finished with both the icon logo and type logo.
Membership Cards:
I wanted to make membership cards for students and regular visitors so that they could benefit from discounts at the gift-shop and cafe/bar/restaurant to encourage regular visits and make them feel more welcome. If it was the real thing then I would get these made but funds and time made it impossible, so I instead made a mockup. These would be high-end recycled 400gsm board, embossed and pressed.
Students would get white cheaper equivalent to the premium black cards made for professionals.
I wanted a strong variety of dishes in the type foundry's kitchen because of the mixture of people that would go. This would be from sausage sandwiches in the morning to sea bass with shrimps and kale. First I thought I'd list the food into categories and design the menu from there.
Breakfast/Brunch (served till 12pm):
Toast with jam and butter (white or brown) £1.95
Toasted tea cake with butter £2.25
Homemade muesli £3.95
Natural yoghurt and fruit £3.95
Drop scones and honey £4.25
Bacon sandwich £3.00
Sausage sandwich £3.00
Smoked salmon and scrambled eggs on toast £6.50
Smoked kippers with lemon and caper butter £6.00
The font family: bacon, sausage, black pudding, eggs, tomato, beans and toast £6.00
Tapas:
Selection of olives £3.95
Chicken liver pâté with toast and walnut salad £5.00
Warm potted shrimps and toast £7.00
Selection of italian cured meats and cheeses £7.00
Platters:
The Ploughman's: Pork pie, cheddar and stilton cheeses, sliced ham, pickles, apple and celery £9.50
The Huntsman: Scotch egg, salted venison, smoked goose, stilton cheese, pickles and celeriac slaw £15.95
The Pantry: Mini homity pie (potato, leek and onion), courgette fritters, garlic mushrooms, houmous, cheddar cheese, celery, blue cheese dip and herb salad (V) £9.95
The Smokehouse: Smoked salmon, shrimp, smoked kipper, poached smoked haddock, with hollandaise sauce, caper dressing and pickled cucumber £15.95
Starters:
Mushrooms on toast (V) £5.00
Root vegetable salad (V) £6.00
Soup of the day £4.00
Devilled whitebait with tartare sauce £5.50
Salt beef salad £5.95
Mains:
Homity pie (potato, leek and onion) (V) £7.50
Ale and beef stew with suet dumplings £8.50
Toad in the hole with gravy £8.95
Salmon with celeriac, beetroot and carrots £12.50
Fish and chips with mushy peas and tatare sauce £7.50
Sea bass with shrimps and kale £14.50
Pot roast chicken with chunky winter vegetables £8.95
Meat Grills (served with roasted tomatoes, lettuce and balsamic dressing with a choice of gravy, peppercorn or béarnaise sauce):
8oz sirloin steak and chips £16.50
Mixed grill £18.50
Rare breed ale soaked bacon chop £12.50
Sides:
Proper chips £3.00
Cabbage with bacon and maple £3.00
Carrot and swede mash £3.00
Cauliflower cheese £3.00
Kitchen salad £2.00
Mashed potato £3.00
Green beans and chestnuts £3.00
Bread and butter £1.50
Salads:
Quinoa with beetroot, butternut squash and sesame (V) £6.75
Jumbo couscous with peppers, courgettes and balsamic dressing (V) £6.50
House green salad with tomato, cucumber, red onion and croutons (V) £6.50
Chicken caesar with anchovies and parmesan smoked haddock with potato and free range egg £7.95
Puddings:
Sticky toffee pudding with ice cream, cream or custard £4.50
Apple pie with ice cream, cream or custard £4.50
Rhubarb crumble with ice cream, cream or custard £4.50
Triple chocolate gâteux with ice cream, cream or custard £4.50
Fruitcake with cheddar £4.50
Chocolate, vanilla or strawberry ice cream £2.50
Selection of Yorkshire cheeses (Wensleydale, Yorkshire Blue, Fountains Gold) with crackers and chutney £6.50
Afternoon Tea (selection of sandwiches accompanied by a pudding and pot of Yorkshire Tea):
Ham and mustard
Smoked salmon and cream cheese
Cheese and pickle
Salt beef and horseradish
Yorkshire parkin
Yorkshire curd tart
Scone with butter, jam and clotted cream £8.00
Cream tea: Scones with butter, jam and clotted cream served with a pot of Yorkshire Tea £5.00
Bar Menu:
Draught:
Carlsberg £3.50
Guinness £3.50
Mahou £3.50
Birra Moretti £3.50
San Miguel £3.50
Tetleys Cask £3.50
Tuborg £3.50
Somersby £3.50
The Type Foundry's Serif IPA £3.50
The Type Foundry's Sans-Serif Pale Ale £3.50
Bottles:
Brooklyn £3.90
Carlsberg Export £3.50
Duvel £5.20
Erdiger Weiss Bier £5.50
Goose Island IPA £4.00
Kopparberg £3.50
Rekorderlig £3.50
Peroni Nastro Azzuro £3.80
Sam Adams Boston Lager £3.80
Sierra Nevada Pale Ale £4.45
Stevens Point Belgian White £4.00
Stevens Point IPA £4.00
Stevens Point Pale Ale £4.00
Tsingtao £3.50
The Type Foundry's Serif IPA £3.50
The Type Foundry's Sans-Serif Pale Ale £3.50
White Wines:
Aimer y Chardonnay, Vin de Pays d’Oc, France £14.50
Aimer y Sauvignon Blanc, Vin de Pays d’Oc, France £15.50
Pinot Grigio Ponte di Piave, Veneto Italy £14.50
JP Azeitão Blanco, Por tugal £15.95
Picpoul de Pinot Cuvée Thetis, Coteaux de Languedoc, France £18.95
Peter & Peter Zeller Riesling Feinherb, Mosel, Germany £19.50
Brampton Unoaked Chardonnay, South Africa £20.50
Esk Valley Sauvignon Blanc, Marlborough, New Zealand £25.50
Petit Chablis Domaine Millet, Burgundy, France £27.50
Sancerre, Les Pierres Blanches Bougrier, Loire, France £28.95
Rose Wines:
Aimer y Cabernet Rosé, Vin de Pays d’Oc ~ France £14.50
Domaine des Mar tyrs Côtes de Provence Rosé ~ France £19.50
Red Wines:
Aimer y Cabernet Sauvignon, Vin de Pays d’Oc, France £14.50
Aimer y Merlot, Vin de Pays d’Oc, France £15.50
Running Duck Fair trade Shiraz (Organic), Western
Cape, South Africa £15.95
Domaine Le Grand Destré Vin de Pays de la Principauté
d’Orange, France £17.50
Gazzera Nero d’Avola, Italy £18.50
Andean Vineyards Malbec, Argentina £18.95
Chateau de l’Abbaye Fleurie, France £23.50
Paternina Clisos Crianza, Rioja, Spain £25.50
Cono Sur Single Block 25 La Palma Syrah, Valle de
San Antonio, Chile £27.50
Esk Valley Pinot Noir, Marlborough, New Zealand £31.50
Grant Burge Miamba Shiraz, Barossa, Australia £36.50
Châteauneuf-du-Pape, Domaine du Père Pape, Rhone, France £42.95
Champagne and Sparkling Wines:
Prosecco Viticoltori Ponte ~ Treviso, Italy £21.95
Ponte Aurora Rosé ~ Italy £22.95
H Lanvin Brut ~ France £35.00
H Lanvin Rosé ~ France £40.00
Taittinger Brut Réser ve NV ~ Reims, France £45.00
Taittinger ‘Nocturne’ Sec NV ~ Reims, France £50.00
Taittinger Prestige Rosé NV ~ Reims, France £55.00
Taittinger ‘Comtes de Champagne’ Brut 1998, Blanc de
Blancs ~ Reims, France £150.00
Spirits:
Amaretto £3.00
Archers £3.00
Bacardi White £3.00
Bacardi Gold £3.00
Bacardi Oak Heart £3.00
Bacardi 8yr £3.50
Baileys £4.00
Beefeater Gin £3.00
Bombay Sapphire Gin £3.20
Bells £3.00
Black Bush Irish Whiskey £3.00
Bulleit Bourbon Whiskey £3.50
Chambord £3.00
Campari £3.00
Cointreau £3.00
Cour voisier*** £3.00
Courvoisier VSOP £4.00
Cour voisier XO £10.00
Cuer vo Gold Especial Tequila £3.00
Dalwhinnie £4.00
Drambuie £3.50
Famous Grouse Scotch Whisky £3.00
Finlandia Flavours £3.00
Gentleman Jack £4.00
Glenfiddich £4.00
Glenlivet £4.25
Glen Morangie £4.40
Grey Goose Flavours £4.20
Grey Goose £4.20
Hendricks Gin £4.40
Havana Club 3yr £3.00
Havana Club 7yr £3.20
Havana Club Especial £4.00
Jack Daniels £3.00
Jack Daniels Tennessee Honey £3.00
Jägermeister £3.00
Jamesons Irish Whiskey £3.00
JD Single Barrel £5.00
Jim Beam Black Label £3.00
Jim Beam Red Stag £3.00
Johnnie Walker Black £3.00
Knob Creek £3.50
Kahlua Coffee Liquer £3.00
Luxardo Blk Sambuca £3.00
Laphroiag £4.00
Malibu £3.00
Martell £3.50
Martini (All Flavours) £3.50
Original Bushmills Irish Whiskey £3.00
Pernod £3.00
Patron Cafe XO £4.00
Patron Silver £4.50
Pimms No1 £3.80
Russian Standard £3.00
Remy Martin VSOP £4.50
Sailor Jerry Spiced Rum £3.00
Sambuca Luxardo £3.00
Singleton Whisky £3.00
Southern Comfort £3.00
Tanqueray Gin £3.00
Tia Maria £3.00
Tanqueray 10 £4.00
Whyte & Mackay Special Scotch £3.00
Woodford Reserve £3.50
Glayvia Liquer £3.00
Makers Mark £3.00
Jura Origin 0 £4.00
This should boil down to four spreads as a menu if a grid is used with two columns.
Beer Bottles:
Website:
Before going to my location to take photos, I decided to create the layouts of my websites and replaced where a photo would be for blue boxes.
Homepage:
About page:
Exhibitions page:
Talks and Events page:
Visit page:
Membership page:
Shop page:
Contact page:
Mobile Website:
Homepage:
About page:
Exhibitions page:
Completed Website:
Completed Mobile Website:
Leave your comment