Questions I would like to ask in regards to the this project include the relevance of the product itself, as well as the design aesthetics.
1. Should the original bottle size/shape change from the original? Will the new design aesthetics cause enough attention to the bottle that changing it would just be pointless work?
2. Does the custom-made typeface work with the energetic tone of voice I am trying to convey? Does it need to change? If so, how?
3. Should the same typeface be used for the Natural Energy design as the Rejuvenate design? If not, should it express more nature orientated aesthetics?
4. Should illustration be used in any way on the bottle? Would it benefit the effectiveness of the communication? Or simply make the bottle look more appealing to the consumer?
Crit.
As a whole, the crit was very successful and I left with a very fixed and solid set of aims and objectives for this brief. It was also good to have an outsider's opinion on what I had done, where I am going and what I should do.
The answers I got from my questions were the following:
1. Experiment - the brief asks to push the boundaries of bottle packaging. You will never know until you try.
2. It works because it represents the 'busy lifestyle' of your audience. Does look quite messy but the use of clean structured type along with it keeps it harmonised.
3. I think it fits as it shows the drinks link. Maybe consider a different quote for the natural energy drink?
4. It could work but it would have to be very minimal & simple. The typography is enough to create the identity and connection already.
On the peer feedback sheet we got given to fill out, my peers filled it out to the following:
Comment on the effectiveness of the product/proposal in relation to the original brief.
Strengths: Colour works well to help product stand out on shelf. Hand-made text appeals to a wider audience (down to earth).
Suggestions: Could experiment with unconventional bottle shapes. Maybe try the company name at the top to avoid confusion. Swap 'Rejuvenate' with 'Purdey's'. Try different colours with sections of text to help break up information.
Comment on the appropriateness of the response to the identified audience and/or context.
Strengths: Hand-made type communicates busy lifestyle well and appeals to the age range stated in the brief. Quote is relevant and inspiring.
Suggestions: Maybe try more calming colours to represent the refreshing/health benefits. Red is a little intense.
Comment on the visual quality of the final resolution.
Strengths: Communicates the final product well, could be more in depth.
Suggestions: Show in real life context? More variations eg. colour-ways.
Comment on the quality/effectiveness of the presentation of the product/proposal.
Strengths: Communicates well but could be more clearly organised and more content.
Suggestions: Try to use less text. Space out over more boards for better impact. Write in 3rd person instead of 1st. Show product in context.
General comment on work presented.
Overall a good design, just need finishing up and more impact with presentation.
Self initiated action plan:
1. Work more into different bottle shapes/sizes/designs. The brief wants me to push the boundaries, what are the boundaries and where can I push them to?
2. Try a couple of variations of hand-rendered type to make sure I am using the best I can produce. Work out appropriateness by trying it out in the current layout.
3. Come up with an equally inspiring quote as I have for the Rejuvenate drink for the Natural Energy drink.
4. Experiment with minimal illustration either around the hand-rendered type or throughout.
5. Create realistic mock-ups of what it would actually look like, put effort in to make it realistic, the smallest things make the biggest difference. Show them in a real life context too.
6. Look over professional design boards and then plan out impacting, impressive design boards for my project which gets my message across professionally and quickly.
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