OUGD503 - Studio Brief 2 - Collaborative Practice - Collaboration Brief Decision

Sat down with Joe and discussed the briefs we had available to us. We narrowed it down towards our experience and our skills to the following:

YCN - Royal Albert Hall

Pros + Cons of Brief:

Pros:

Charity/Good cause
Not a restricted media output (website, blog, e-mail, social media, print and PR.
Practice in persuasion.
Access to archives for information.

Cons:

Not local enough to take primary source photography or speak directly to people involved.
Audience is extremely diverse.
No high-res photos provided.



YCN - Domino's Pizza

Pros + Cons of Brief:

Pros:

Full creative control/flexibility.
Branding guidelines are well outlined.
Multiple media outputs.
A love of the brand/product/deal.
We are the target audience.

Cons:

Branding outlines may restrict us.
No exact wants/needs.

YCN - Boost

Pros + Cons of Brief:

Cons:

I am doing something similar for Purdeys D&AD.
It's for a female market.
Difficult to mock-up/create, time would be better spent designing.


Chosen Brief: Dominos.