OUGD505 - Studio Brief 1 - Planning and Preparation.

Our publication is limited to 16 pages which gives us enough space to inform/educate the target audience about our topic without going over the top with content as well as not providing enough.

For my publication, 'An Introduction to Fixed Gear Cycling' which will be directed at young professionals seeking a more eco-friendly and healthier alternative to driving or using public transport in urban/city environments. This publication will benefit the audience by explaining to them everything one needs to know about cycling with a fixed gear, the culture that surrounds it and anything else worth knowing to someone aiming on a decision whether it would be good for them.

The subjects I will cover within the publication include:

About:

A four page overview of what a fixed gear bicycle is and how it works.

Uses:

A two page summary of the uses which are dominant with fixed gear bicycles, the reasons people use them, the kinds of people that use them and what they are used for.

Advantages/Disadvantages:

A two page list of the advantages and disadvantages of how fixed gear bicycles work and what they can and can't do.

Build:

As much as there are far fewer pieces involved in the build of a fixed gear bicycle to a geared equivalent, these parts must be explained along with their importance mentioned. This will span over two pages.

Maintenance:

This two page summary will explain what one must take care of when owning a fixed gear bicycle and how to keep it running at it's optimum.

Competition:

Finally, the publication will have two pages with an overview of the competition culture involved with fixed gear bicycles in urban environments. The competitions will be identified and explained for the audience's knowledge.


This leaves two pages for an introduction at the beginning of the publication as well as an outro/credit list at the end if other sources or people were involved in the publication.


For the preparation of the copy-writing of the publication I will need to research further into the chosen elements of fixed gear bicycles. This can be found on my Design Context Blog.