OUGD504 - 5 Examples of Logos and Branding.

To find my five examples of logo and branding design, I scoured behance in hope to find professional examples which would spark an interest to me either through what they were for or how they have been designed.

These are what I brought in:

Le Petit Bakery.

After discussing it as a group, we decided the branding was focused in very traditional and hand-rendered visual aesthetics. The target audience was not concentrated into any particular age or gender because of how stripped down it is, the branding focuses on a very rough and rustic design to promote the hand made side of the business. Stock colours used are a matching brown/recycled colour and texture which links to an eco-friendly business attracting people who wish to do better for the environment.

Envy Denim Collection.

No one was very fond of this logo when I presented it because to begin with, it wasn't clear what the name or the dog logo meant. After explaining that the denim company were taking inspiration from one of the seven deadly sins 'Envy' and using that as their name things became a bit more clear to everyone. The dog is the representing animal of the given sin and that crossing over with the top hat adds a touch of higher class to the branding. Overall no one including myself were too fond of it as the context behind it wasn't very well thought out.

Velocity Cycle Club.

I really liked the branding of this greek cycling club 'Velocity' for a variety of reasons which I expressed with my group. To begin with, the name Velocity can be perceived in two different ways: Velocity: The speed of something in a given direction. Or Velo-city: Translating into bicycle city. The next thing I found interesting about this branding is the logo itself, portraying a greek man with a moustache and cycling cap with the details turning into lines moving backwards promoting the thought of speed and aerodynamics.

Billy The Pig.

This branding of a family free range butcher appealed to me mainly because of the psychological parts of it. Notice the pig strutting with it's head pointing upwards, this is a natural response of feeling happy/content, this already puts the thought in your head of the animals enjoying a happy life before their destined slaughter. The colour scheme used is interesting as blue isn't generally brought into food branding often, I think that this time it is used to ensure the feeling of it being clean but also high quality which are often associated with that colour. Typographically the logo uses a very professional sans serif font paired with a decorative ornamental font differencing the word "the" to the other two words.

Ayoob Ullah Personal Branding.

This was definitely my favourite find of branding as I found it to be an interesting concept and incredibly executed throughout leaving a consistent high quality branding within itself. Basically the designer behind it Ayoob Ullah's initials match the element symbol Au which means gold. He has matched this to his appreciation and usage of mathematics in design such as the golden ratio, fibonacci sequence and the golden number. With these strengths behind him he has designed his personal branding around the colour scheme of black and gold and keeping to the periodic table style box in his consistent grids. Very clean, professional but massively corporate at the same time.

From what everyone else brought in on our table I made notes on the logos/branding that I found interesting or I liked:

LAAND - Clever use of incorporating contours around the initials of the architect's name within the brand name itself.

Spilt Milk - Design studio incorporating illustration within the letterforms of milk dripping down the card and turning into a different letterform.

Nike - Very iconic logo deriving from wing of the greek goddess Nike.

Jet2 - Italics show speed and simple sans serif font is a clear and legible type.

Rolex - Black and gold colour scheme suggests upperclass and quality.

Rebel 8 - Very strong and versatile logo has connections to skating, tattoos and urban lifestyle.

Playstation - Original playstation logo with a P and S intertwined in a futuristic style.

T & Co - Branding orientated around british women (middle class). Cafe/food, aesthetics are clean, and ornamented.

Quicksilver/Roxie - Logo consisting of surfing, snowboarding and extreme sports. Being duplicated and flipped turning it more female orientated.

The Fat Duck - Cutlery shaped like parts of a duck. Silverware suggests high-end cuisine.

Norton & Sons - Rebrand of tailors made to look highly professional and hard to come by.

Stanley - Bold yellow and black logo with uppercase letterforms showing the corner of a stanley knife in the N.

Yamaha - Logo made of three tuning forks. Shows good engineering and being in tune.