I was approached by Jack, the founder of an upcoming music events company based in Manchester as he was in need of an identity for his soon to be company. I knew this was going to be a heavy challenge as he was not yet a professional and therefore didn't word things very well which made it difficult to understand what he was actually after.
Example:
"i dont want it too look like that I'm just trying to give you an example ill look for something else to try show you what i mean i dont want to be branded like them i just feel that the way they have down it is something to look at and i feel its quite powerful but ill find something to show you what i mean mate"
However, I accepted, took a deposit and got to work.
This was the first outcome I came out with, To then be told that Trapped Audio was actually one word, Trappedaudio and he didn't like the symbolism.
That being said changed the direction and I tried to 'trap' the words between two lines to make a relevant visual theme.
He then said it looked too plain and asked for one of the letters to be screwed up a bit and split the word in half (making two words?).
He didn't like it being split but he liked the warped O, he asked for the T to also be screwed up.
Then he changed his mind again and wanted the split.
And then realised he wanted it at the same level.
Even though I advised against it, he wanted a sound wave underlining the logo.
He absolutely loved it, which I am glad about, but in a sense I didn't design it, I just followed badly read instructions until coming to a final outcome.
For the Facebook cover photo for his social networking, he said he wanted a random object along with the logo and 'coming soon'. I asked if a hamster cage would be a good idea as it went with the trapped theme and he said to go for it.
I halftoned an image of a hamster cage and placed in in a banner and then he decided he didn't like the sound wave underline.
Once I had changed that back, he told me that a mousetrap would be better than a hamster cage.
He finally liked it so I got the file ready to send along with the logo.
Once he made the final payment for the files I sent them over to him
I will be honest and say I didn't enjoy this brief at all, it seemed like simple logo design for a music based company but it just turned into me wasting a lot of time because of him changing his mind or deciding to do something else. I have definitely learned that communication is an absolutely massive part of each brief and if what is wanted can't be communicated, it's just a guessing game until it is right.
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