I broke my ring finger on my left hand which left me with no writing/drawing hand for five weeks. Progress was stalled until then.
When my finger was mended I got back to work on hand-rendered type and experimented with painting.
After I had painted a range of outcomes of each letter with the brush, I photographed them and edited them to black and white and with heavy contrast. These were then image traced in the exact same way as before.
With these letters, I recreated my previous design. This was far more successful and communicated the busy, rushed, energetic and lively values I was aiming to.
From the last crit I was also recommended to swap Rejuvenate and Purdey's as the hierarchy was wrong.
Once that design was completed I needed to come up with a similar motivational quote for the natural energy bottle.
Fresh air, green trees, blue skies, long walks. Feel good. Feel right.
Breathe, look, touch, create, experience. Feel good. Feel right.
I liked the second one best and felt it to be more relevant to the drink's name so I created the type.
When the design was on the bottle it felt very empty in comparison to the other bottle, I needed to add another line to make it work.
Breathe, look, touch, create, experience, do something. Feel good. Feel right.
To create the mockup I took the original Purdey's bottle and spent a while on photoshop turning it into the coating I wanted and then putting my design on it. This was done with each colour.
I also tried adding illustrations to see what it'd look like but it didn't work very well with the clean and rough type.
Once that was sorted out I got my design boards sorted out and designed to present my work to submit to D&AD.
This was then submitted and paid for.
Looking back over my work I really wish I gave myself more time to complete it and push it further. My broken finger for five weeks certainly didn't help me much with the manual elements but if I had an extra week or two I would of pushed it further with marketing campaigns and point of sale designs.
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